Email-Marketing is by far the most successful and cost-effective means of selling to your customers again and again, if done properly. It is very simply the sending of well-designed promotions in email form to your email database or list of customers.
Contact the experts in email marketing today and revolutionise your marketing or phone us at 01 8464047
Cost: It is estimated that the cost of acquiring a customer by email compares roughly in the follwing proportions: 5% of direct mail, 3% of telemarketing, 30% of PR, 2% of Advertising, and 0.7% of Radio advertising.
Time: With the right design and technology, emails can be ready to go very quickly and can be sent instantaneously with the click of a button, compared to printing, compiling and posting direct mail offers. This saves hundreds of hours of administration time.
Reach: Once you have a big enough database, an email can reach 1000's of customers at one time.
Response: Response rates for e-marketing (5-15%) are higher than direct mail (1-2%) or even online banner ads (0.005-1%). With the right sales copy and calls to action, you can improve your response rate above the averages.
Tracking: A good email programme should be able to track email deliveries, opens and click-throughs to enable you to report on the effectiveness of your campaigns and to adjust them to suit and get a better response, thus enabling you to re-use successful emails again and again.
Viral: Emails have the capacity to enhance your marketing effectiveness through viral marketing or shared emails which are passed on instantly to other customers at no cost or any inconvenience to the reader.
Sales Funnell: Email allows you through relevant communication to retain customers longer and up-sell them where appropriate.
Targetted Campaigns: With the right data-segmentation in place, you can send very specific targeted emails to your members and customers, giving you a broader ranger of offers, greater frequency of offers and much higher response rates and customer retention.
Data Protection: There are very specific rules to e-marketing governed by the Data Protection Commissioner and the Data Protection Acts of 1988 and 2003.
Deliverability: The benefits of reach for e-marketing can be offset by poor deliverability due to anti-spamming measures. Relevant expertise is necessary to overcome this difficulty.
List Hygiene: It is important to "clean up" your list regularly, which means removing old email addresses and unsubscribes, keeping data up to date. A good system should be able to do all this for you automatically.
Conclusion: Obviously then, the person with the biggest database will have more business if he segments the database and sends only targetted offers that match the specific interests of his customers and sends them in a timely fashion with optimum regularity. Marketing Commander is the industry leader in generating leads and communicating with them to turn them into regular, spending customers for you. Outsource your critical e-marketing to us today and make our expertise work for you;data segmentation, technical expertise, knowledge of golf (with 300 clients), proffessional sales copy writers...all working to deliver greater response and profits for you!
Call the E-Marketing experts today at 01 8464047
