Golf Marketing Services :: Golf Software Golf POS Electronic Tee Sheet Ireland

Marketing has changed very rapidly over the last ten years or so. The challenges and opportunities of the internet must be grasped, because if you don't, your competitors will. We can help you implement online strategies and provide you with all the tools you need to make sure you are ahead of the rest in this critical area of your business.

Website: While many clubs have been satisfied to get some member's relative to design a basic brochure website, or even get a website development company with no golf expertise to design their site, we believe that golf marketing is a separate discipline in itself and that golf websites should be designed specifically for the industry. On top of that, they should be designed with marketing in mind, not just membership management (even for private clubs). In keeping with our overall philosophy of “building your database” we believe that all business should be driven to and through your website. But to make this work, you need the most advanced technology available to manage all this activity, that is why we recommend Marketing Commander.

Software: Golf Management Software needs to be the most advanced, golf-specific and sales-driven it can be, which is why we recommend Club Prophet Systems. Any club which has decided to implement a thoroughly worked out marketing plan will need the tools to implement such a plan. While many software companies have modified software packages from other industries, such as club or hotel software, CPS is designed specifically for the golf industry and with marketing in mind. Modules available include POS (Point of Sale),Tee Sheet, Online tee times, Shopping Cart and much more...

Databases/CRM: All serious businesses with large membership or customer numbers use some sort of CRM (customer relations management) system to manage their database. Critical for marketing groups is the ability to segment the database and design specific sales campaigns to make their marketing more targeted. This is one of the key advancements in online marketing and is critical to your success in sales, efficiency and cost effectiveness. We believe that Marketing Commander provides the most powerful back-end tools to help you manage and market to your database.

Online Tee Times: This technology gives your club the ability to control availability and access to your tee sheet, prevent no shows, cut down on administration and increase sales. Combined with online database marketing, you can ensure effective marketing of all available tee times, especially off peak sales. For certain, going online will change forever how your members book their tee times. No longer will the persons who have easiest access to the clubhouse be able to claim the prime early morning spots each weekend and no longer will the man or lady golfer who works miles away have to accept the last available tee time on the sheet. However most clubs who have bitten the bullet never look back. The more equitable system leads to greater participation at the club and can improve even membership relations and club atmosphere greatly. On top of that, your group and green fee customers can book the times you make available to them instantly from a workplace or home without even having to contact the club, saving you hundreds of hours in administration. Club Prophet Systems online tee sheet is used by over 800 clubs worldwide.

Automation: Once of the major advantages of the right technology is that you can automate many of your regular transactions and preprogramme at the beginning of the year.Imagine if the very look of your website can change on cue and the upcoming promotions that appear on your website can kick in at exactly the time you specify. On top of that your email newsletters can automatically gather the relevant information to send out each month and the online promotions you choose can be send out with pre-event reminders and post-event thank you notes, all automatically. And all the performance, marketing and financial reports you need can be sent to the right person regularly without even looking for them. Only Marketing Commander websites have this full functionality for golf clubs, saving you on time and effort and making sure that your customers' needs are met promptly and efficiently.

Email Communications: Email communication is the most cost-effective and efficient means of keeping in touch with your members and customers. These days, almost everyone has an email account, I personally have at least four. Most people are happy to receive information on topics they are interested in. Email communication can be through regular newsletters, special news bulletins, sales campaigns.

E-Marketing: Email-Marketing is by far the most successful and cost-effective means of selling to your customers again and again, if done properly. It is very simply the sending of well-designed promotions in email form to your email database or list of customers.

For more information on E-Marketing click here

Reporting: Reporting is critical to your success in the golf business, as it allows you to benchmark your operations, track your marketing success, identify quiet times on your tee sheet so you can respond promptly and create a sales campaign and even allows you to control your business remotely!

E-Commerce: Internet usage and sales has grown exponentially in the last few years and this trend is set to continue. Being able to sell products online and service the needs of your members and customers gives you a great advantage in the golf market and is easy to manage with the right technology. Both Marketing Commander and Club Prophet Systems use shopping cart modules to equip you to this end.


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