How to Make $100,000 a Year Teaching Golf
The manual covers everything from setting up a business plan, to marketing, Promotions, PR, sales and pricing your lessons. You will discover how to package your lessons to get properly compensated for your knowledge and experience. You'll also find ad layouts, brochures and suggested scripts for maximizing your income. One assistant pro we talked with made $32,000 in a single month after reading this manual and changing the way he sold his lessons. While a driving range pro in California reported increasing his income by $2,000 a week! Yes, this manual is truly worth its weight in gold!
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CONTENTS
Section I: Business
Chapter 1: Basic Business Plan
Chapter 2: Basic Business Ideas
Section II: Marketing
Chapter 3: Marketing: What Is It?
Chapter 4: Know Your Market
Chapter 5: Market Research
Chapter 6: Location Analysis
Chapter 7: Determining Your Advertising and Promotion Budget
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Section III: Advertising
Chapter 8: Advertising Basics
Chapter 9: How To Design An Ad That Works
Chapter 10: Small Space Ads
Chapter 11: Yellow Page Ads
Section IV: Promotion
Chapter 12: The Key To Making Your Business Grow
Chapter 13: Why People Take Golf Lessons
Chapter 14:Why Students Quit And What You Can Do About It
Chapter 15: Referrals
Chapter 16: Promotional Strategies And Ideas
Chapter 17: Flyers
Chapter 18: How To Design Your Brochure
Chapter 19: Newsletters
Chapter 20: Press Releases
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Section V: Sales
Chapter 21: Sales Is An Art
Chapter 22: Handling Objections
Chapter 23: Keys To Closing A Sale
Chapter 24: The Telephone
Chapter 25: Phone Problems
Chapter 26: The 'Walk-In'
Chapter 27: Trial Lessons; Your Greatest Sales Tool
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