Planning and Benchmarking - Budgeting - Implementation - Yield Management - Profit Centres

Planning and Benchmarking:

demographics - competitive analysis - budgets and goals - facilities - staffing - pricing - performance

While most golf courses major on the operational side of the business, there is a far more important need to define a clear and viable marketing plan for their operation, with benchmarks to measure progress at regular intervals to ensure you are on track. Beginning with good golfer demographic information to help define your market and examining the competitive situation, we look at all aspects of planning to help you drive your business along proven tracks of success.  We can help you streamline your operation and make sure that you are not leaving money on the table year on year.

Budgeting:

setting business goals - reverse-engineered budgeting - critical elements of marketing - testing and benchmarking - reporting

 Budgeting can be a most difficult area to come to grips with in any operation, but our philosophy is to have clearly defined, practical goals for you business, then to reverse-engineer all of your marketing to achieve these goals. Because we have the methodology and tools to track the success and cost of all your marketing we can help you achieve better ROI for all of your marketing activities.

Implementation:

Benchmarking - Reporting - Staff Training

All good plans need concerted follow-up procedures to succeed.  We  help you ensure that your staffing is appropriate to your business plan and that all relevant staff are trained to succeed.  And critical to your success are the regular reports we can put in place to continually benchmark your progress against the goals set.
 

Yield Management:

Inventory analysis - Membership management - Group business - Green fees - Golf events - Dynamic pricing - Bundling

While most golf courses have available to them over  50,000 rounds of golf per year, few ever reach anywhere near this  number in sales.  But volume need not necessarily be the driver of profits.  There are many different types of golfers  in the market place: avid golfers, fad golfers, business golfers, social golfers, seniors, ladies, juniors , tourists etc. Having helped you find your ideal niche in the market we can help you make the most of your available tee times using dynamic pricing techniques and presenting your product to the market in different ways  to maximize revenue.
 

Profit Centres:

Driving range - Food and Beverage - Pro shop

For most golf courses, the Driving range, Food and Beverage and Merchandise aspects of the business can be seen as “loss-leaders” or as essential elements of branding for their product, but not as profit centres in themselves. We believe that this perception  should be challenged and that marketed properly these “extra” services can be profitable of themselves.